• the power to inspire

    In the 21st century, the primary differentiator between humans and Artificial Intelligence/Machine Learning systems is the skill of creativity. Creative thinking must be encouraged and celebrated throughout our entire life, starting from a young age. Supporting creativity from an early age and throughout life has to start with parents, yet very few parents understand how they can be their child's Creative Muse. The program enables parents and their children to embark together on a journey towards a lifetime love of creativity. Parents who want to actively encourage the creative spirit of their children should register for updates on the Creativitee program.


    This website and the Creativitee 9 Step Program is the copyright of Greg Twemlow.

  • logo of Creativitee by Greg Twemlow

    The Problem ~


    In 1968, George Land administered a creativity test to 1,600 five-year-olds (Land & Jarman, 1992). The test, which he had developed for NASA to identify innovative scientists and engineers, found that 98 percent of tested children registered at a genius level on the creative scale. But five years later, when Land re-administered the test to the now-10-year-old children, only 30 percent of them scored at the genius level of creativity. After another five years, the number dropped to just 12 percent. The same test, administered to 280,000 adults, found that only 2 percent registered at the genius level for creativity.


    Fast-forward 50 years and not much has changed regarding learning to be creative.


    Are Schools Killing Creativity - 2006 TED Talk by Sir Ken Robinson


    TED Talk, How to escape education's death valley by Sir Ken Robinson, "in place of curiosity, what we have is a culture of compliance. Our children and teachers are encouraged to follow routine algorithms rather than to excite that power of imagination and curiosity. Human life is inherently creative. It's why we all have different résumés. We create our lives, and we can recreate them as we age. It's the common currency of being human. It's why human culture is so interesting and diverse and dynamic."


    Robert J. Sternberg and Wendy M. Williams, How to Develop Student Creativity, "Creativity is as much an attitude toward life as a matter of ability. We routinely witness creativity in young children, but it is hard to find in older children and adults because their creative potential has been suppressed by a society that encourages intellectual conformity. We begin to suppress children's natural creativity when we expect them to color within the lines in their coloring books."

    One of the broadly agreed failings of education is that it does little to awaken, develop and foster these powers of creativity.


    At Creativitee, we believe that parents have a vital and important role to foster creativity early in their child's life.


    Parents who appreciate this can register below to receive updates on the Creativitee program.

  • Creative Kids

    Many parents are aware of the importance of creativity but lack the knowledge and personal experience to effectively teach their kids creativity. In fact, it's not so much creative teaching as it is appreciating how being your child's Muse can be the most effective method of developing creative kids. Parents can set up a creative kid learning center in the family home. This is in fact a key enabling component of ensuring your personal Creativitee program achieves the desired outcomes where you and your child discover that to be creative there has to be an element of bravery, "to never be afraid to hang your art on the wall".If any of the following issues are important to you then the Cretivitee program will be a vital guide for your role as a parent: ~ creative activities for kids~ creative kids childcare~ creative activities for toddlers~ creative art for kids~ creative activities for preschoolers~ creative drawing for kids~ creative activities for children


    Parent's Role

    Parents play a dual role in supporting creativity. Their primary role is to learn alongside children. A parent must always carefully observe and track the growth of children. The parent also takes time to reflect on what they have learned about themselves and their role.

    Some form of documentation of the child's growth and the parent's personal growth is helpful understand the changes that develop over time. Photos of children at work and play, along with dictations of their experiences, help learn more about what does and does not work for a child.


    These principles and beliefs combine to make your creativity room an interesting and highly effective method of expanding children’s minds—one adventure at a time.


    Encouraging Creativity

    When considering young children, it is appropriate to adopt what Sir Ken Robinson calls a democratic definition of creativity. In this way, every child can be considered to have creative potential and to be capable of creative expression. It's important that each child’s creative abilities be related to his/her personal stage of development.


    For example, a young child’s work may be adaptive and original for that particular child. Another suggestion for adapting the notion of creativity to suit young children is to put the emphasis on the creative process, rather than to judge the quality of what they produce.


    It's very likely that a young child may not have developed all the skills needed to achieve a superlative creative outcome. In fact, we're not seeking superlative outcomes, we're seeking confirmation that the child is thoughtfully creating and is able to explain the story of their art.


    L. Malaguzzi, says in his 1993 book, "‘History, ideas, and basic philosophy": "Creativity becomes more visible when adults try to be more attentive to the cognitive processes of children than to the results they achieve in various fields of doing and understanding."


    Celebrating Creativity

    The act of celebrating is crucial in the process of enabling your child to celebrate their creative output, no matter how rudimentary.


    Your role as their Muse must always be subtle and gently probing with questions that engage and prompt deeper thinking.


    But it's not just parents and the child involved in celebrating.


    Close family and possibly friends can play an important role in this process.


    The child's pride in their work needs to be shared and appreciated by a wider audience, although at first that might just be with Grandma.


    Apart from praise from Grandma, the child should know that her art has inspired Grandma to make art which brings the child into the creative process as appreciating Grandma's creativity.


    The end goal is to teach your child to, "never be afraid to hang her art on the wall".


    This is something that almost everyone in western society fears once they get to around the age of 10.


    Yet "never being afraid to hang your art on the wall", is one of the most important behaviors you can learn.

  • Creativitee Blog

    All about how to be your child's creative muse

  • Creativitee

    cognitive development ~ emotional resilience

    "...creativity now is as important in education as literacy, and we should treat it with the same status.” ~ Sir Ken Robinson


    Parents have the responsibility to provide their children with a supportive and enriched home environment that celebrates the child's intelligence and successful cognitive functioning. Emotional support, a home environment that promotes the value of creative expression, the provision of learning and recreational opportunities beyond conventional schooling, the promotion of positive habits like perseverance, optimism and resilience, and other environmental factors have an equal, if not greater effect on their children's future success and happiness than genetics.


    What children learn in their first 5-6 years establishes that they'll be confidently creative as adults. Kids from 30 or more years ago were not taught to discover and believe in their unique way of being creative. That explains today's parents being uncomfortable, even afraid of mentoring their kids creativity.


    Parents simply don't know how to be their child's Creative Muse.

    Creativitee by Greg Twemlow

    The Creativitee Program Guides Parents in how to Inspire their Child's Creativity

    The past 100 or more years has demonstrated how the typical western education system virtually extinguishes a child's creativity. During that same period, study after study confirmed how vital creative skills are to success in life. Parents now realize they have responsibility for acting as Muse to their child's creative potential, yet the great majority of parents simply don't know how to become that Muse.


    The Creativitee program for parents launches soon.


    Scroll down to register your interest.


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